Craig Anthony Williams
President, Geographies and Marketplace at Nike, Inc
Mr. Williams, a seasoned marketing executive, has extensive experience in product development, leading cross-functional teams and driving global strategy and operations. He has served as President, Geographies and Marketplace at Nike, Inc. since May 2023, where he leads Nike’s four geographies and marketplace across its direct and wholesale business in addition to leading Nike’s supply chain and logistics. From January 2019 to May 2023, he served as the President of Jordan Brand at Nike, Inc., where he led a cross-functional team focused on the brand’s vision, strategy and global growth.
Prior to joining Nike, Inc., Mr. Williams was the Senior Vice President, The Coca-Cola Co. and President of The Global McDonald’s Division (TMD) from January 2016 to January 2019, where he was responsible for brand and category growth. During his time at The Coca-Cola Co., Mr. Williams held a variety of executive roles within TMD Worldwide, including Senior Vice President and Chief Operating Officer, Vice President U.S., Assistant Vice President of U.S. Marketing and Group Director of U.S. Marketing. Prior to joining The Coca-Cola Co. in June 2005, Mr. Williams was a Global Marketing Director at CIBA Vision Corporation, a contact lenses and lens care product manufacturer, a brand management executive at Kraft Foods Inc., and served as a Naval Nuclear Power Officer in the U.S.Navy.
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