SEC FORM 13F-HR

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE

OMB APPROVAL
OMB Number:3235-0006
Expires:Oct 31, 2018
Estimated average burden
hours per response:23.8

Report for the Calendar Year or Quarter Ended:12-31-2020
Check here if Amendment  Amendment Number:
This Amendment (Check only one.):  is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name:CAPITAL ONE FINANCIAL CORP
Address:1680 CAPITAL ONE DRIVE
MCLEAN, VA  22102
Form 13F File Number:028-12320

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name:Mark Douce
Title:Chief Compliance Officer
Phone:202-539-1039
Signature, Place, and Date of Signing:
Mark DouceMcLeanVA02-11-2021
[Signature][City, State][Date]
Report Type (Check only one.):
X13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers:1
Form 13F Information Table Entry Total:193
Form 13F Information Table Value Total:750,902
(thousands)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No.Form 13F File NumberName
1028-19007United Income, Inc.

SEC FORM 13-F Information Table

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL
OMB Number:3235-0006
Expires:Oct 31, 2018
Estimated average burden
hours per response:23.8

COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
3M COCOM88579Y1012621,498SH DFND1001,498
ABBOTT LABSCOM0028241007306,664SH DFND1006,664
ABBVIE INCCOM00287Y1099638,992SH DFND1008,992
ACCENTURE PLC IRELANDSHS CLASS AG1151C1012691,028SH DFND1001,028
AIR PRODS & CHEMS INCCOM0091581064661,707SH DFND1001,707
ALLIANCE RESOURCE PARTNERS LUT LTD PART01877R1081,788399,107SH DFND100399,107
ALLIANCEBERNSTEIN HLDG L PUNIT LTD PARTN01881G10657316,963SH DFND10016,963
ALPHABET INCCAP STK CL A02079K305387221SH DFND100221
ALPHABET INCCAP STK CL C02079K107405231SH DFND100231
AMAZON COM INCCOM0231351062,674821SH DFND100821
AMERICAN EXPRESS COCOM0258161097416,130SH DFND1006,130
AMGEN INCCOM0311621009854,283SH DFND1004,283
ANALOG DEVICES INCCOM0326541055293,583SH DFND1003,583
ANNALY CAPITAL MANAGEMENT INCOM03571040923327,569SH DFND10027,569
APPLE INCCOM0378331006,27347,276SH DFND10047,276
AT&T INCCOM00206R10234211,883SH DFND10011,883
BANK NEW YORK MELLON CORPCOM0640581003718,742SH DFND1008,742
BERKSHIRE HATHAWAY INC DELCL B NEW0846707022371,021SH DFND1001,021
BLACKSTONE GROUP INCCOM CL A09260D1073525,426SH DFND1005,426
BRISTOL-MYERS SQUIBB COCOM11012210890014,510SH DFND10014,510
BROOKFIELD ASSET MGMT INCCL A LTD VT SH11258510466216,035SH DFND10016,035
CATERPILLAR INCCOM1491231016393,513SH DFND1003,513
CHEVRON CORP NEWCOM1667641002623,101SH DFND1003,101
CISCO SYS INCCOM17275R1021,38630,963SH DFND10030,963
CONOCOPHILLIPSCOM20825C10443110,770SH DFND10010,770
COSTCO WHSL CORP NEWCOM22160K1056741,788SH DFND1001,788
CROWN CASTLE INTL CORP NEWCOM22822V1012531,590SH DFND1001,590
CSX CORPCOM1264081032272,504SH DFND1002,504
CVS HEALTH CORPCOM1266501005467,991SH DFND1007,991
DANAHER CORPORATIONCOM2358511021,0354,659SH DFND1004,659
DARDEN RESTAURANTS INCCOM2371941052031,700SH DFND1001,700
DEERE & COCOM244199105224831SH DFND100831
DIAGEO PLCSPON ADR NEW25243Q2052041,286SH DFND1001,286
DISNEY WALT COCOM2546871061,91510,572SH DFND10010,572
DUKE ENERGY CORP NEWCOM NEW26441C2042312,527SH DFND1002,527
ENERGY TRANSFER LPCOM UT LTD PTN29273V10012420,058SH DFND10020,058
ENTERPRISE PRODS PARTNERS LCOM29379210798350,202SH DFND10050,202
ETF MANAGERS TRPRIME CYBR SCRTY26924G20167811,775SH DFND10011,775
ETF MANAGERS TRPRIME MOBILE PAY26924G40976111,440SH DFND10011,440
EXCHANGE TRADED CONCEPTS TREMQQ EM INTERN3015058892233,500SH DFND1003,500
EXXON MOBIL CORPCOM30231G10258514,183SH DFND10014,183
FACEBOOK INCCL A30303M1021,1474,199SH DFND1004,199
FIRST TR EXCHANGE-TRADED FDCAP STRENGTH ETF33733E1046048,947SH DFND1008,947
FIRST TR EXCHANGE-TRADED FDFIRST TR ENH NEW33739Q4082694,484SH DFND1004,484
FIRST TR EXCHANGE-TRADED FDFST LOW OPPT EFT33739Q2003737,250SH DFND1007,250
FRANCO NEV CORPCOM3518581052572,050SH DFND1002,050
GENERAL ELECTRIC COCOM36960410316815,580SH DFND10015,580
GOLDMAN SACHS ETF TRACTIVEBETA EME38143020625,178659,626SH DFND100659,626
GOLDMAN SACHS ETF TRACTIVEBETA INT38143010757,2461,794,558SH DFND1001,794,558
GOLDMAN SACHS ETF TRACTIVEBETA US LG3814305035,72075,568SH DFND10075,568
HOME DEPOT INCCOM4370761021,7856,721SH DFND1006,721
HONEYWELL INTL INCCOM4385161066132,883SH DFND1002,883
INTEL CORPCOM45814010078115,680SH DFND10015,680
INVESCO ACTIVELY MANAGED ETFULTRA SHRT DUR46090A8871,24924,687SH DFND10024,687
INVESCO EXCH TRADED FD TR IIS&P SMLCP LOW46138G1023,06975,342SH DFND10075,342
INVESCO EXCH TRADED FD TR IIS&P500 HDL VOL46138E36264817,236SH DFND10017,236
INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL46138E3543,98970,938SH DFND10070,938
INVESCO EXCHANGE TRADED FD TDYNMC BIOTECH46137V7874636,609SH DFND1006,609
INVESCO EXCHANGE TRADED FD TNASDAQ INTERNT46137V5301,3345,845SH DFND1005,845
INVESCO EXCHANGE TRADED FD TS&P500 QUALITY46137V2414,795113,859SH DFND100113,859
INVESCO QQQ TRUNIT SER 146090E1033761,200SH DFND1001,200
ISHARES INCCORE MSCI EMKT46434G1033,15950,922SH DFND10050,922
ISHARES INCMSCI EMERG MKT46434G8892,74855,937SH DFND10055,937
ISHARES INCMSCI EMERG MRKT46428653314,846243,058SH DFND100243,058
ISHARES TR1 3 YR TREAS BD46428745718,093209,460SH DFND100209,460
ISHARES TRBARCLAYS 7 10 YR4642874402131,779SH DFND1001,779
ISHARES TRCORE DIV GRWTH46434V6213688,206SH DFND1008,206
ISHARES TRCORE INTL AGGR46435G6721,68830,030SH DFND10030,030
ISHARES TRCORE MSCI EAFE46432F8421,69024,454SH DFND10024,454
ISHARES TRCORE MSCI TOTAL46432F8341,53922,902SH DFND10022,902
ISHARES TRCORE S&P MCP ETF4642875073291,431SH DFND1001,431
ISHARES TRCORE S&P500 ETF4642872004,95913,211SH DFND10013,211
ISHARES TRCORE US AGGBD ET4642872262,81423,808SH DFND10023,808
ISHARES TRESG AW MSCI EAFE46435G5162343,197SH DFND1003,197
ISHARES TREXPND TEC SC ETF4642875491,6584,740SH DFND1004,740
ISHARES TRFLTG RATE NT ETF46429B6551,47529,079SH DFND10029,079
ISHARES TRIBONDS DEC46435U6972137,866SH DFND1007,866
ISHARES TRIBONDS DEC202146435G7892067,999SH DFND1007,999
ISHARES TRIBONDS DEC202246435G7552087,902SH DFND1007,902
ISHARES TRIBONDS DEC202346435G3182108,028SH DFND1008,028
ISHARES TRIBONDS DEC25 ETF46434VBD135713,051SH DFND10013,051
ISHARES TRIBOXX HI YD ETF4642885132312,645SH DFND1002,645
ISHARES TRIBOXX INV CP ETF4642872421,39610,106SH DFND10010,106
ISHARES TRISHS 1-5YR INVS4642886465069,179SH DFND1009,179
ISHARES TRISHS 5-10YR INVT4642886382654,285SH DFND1004,285
ISHARES TRJPMORGAN USD EMG46428828113,645117,722SH DFND100117,722
ISHARES TRMSCI ACWI EX US4642882402995,637SH DFND1005,637
ISHARES TRMSCI EAFE ETF4642874655767,898SH DFND1007,898
ISHARES TRMSCI EAFE MIN VL46429B68935,548484,233SH DFND100484,233
ISHARES TRMSCI INTL MULTFT46434V2746,612243,249SH DFND100243,249
ISHARES TRMSCI USA ESG SLC4642888023974,816SH DFND1004,816
ISHARES TRMSCI USA MIN VOL46429B69736,445536,908SH DFND100536,908
ISHARES TRMSCI USA MMENTM46432F39662,425387,037SH DFND100387,037
ISHARES TRMSCI USA QLT FCT46432F33941,322355,578SH DFND100355,578
ISHARES TRMSCI USA SMCP MN46435G43375022,145SH DFND10022,145
ISHARES TRMSCI USA VALUE46432F38835,848412,467SH DFND100412,467
ISHARES TRNASDAQ BIOTECH4642875565093,357SH DFND1003,357
ISHARES TRNATIONAL MUN ETF4642884142,59922,177SH DFND10022,177
ISHARES TRPFD AND INCM SEC4642886871,03126,781SH DFND10026,781
ISHARES TRPHLX SEMICND ETF464287523220580SH DFND100580
ISHARES TRRUS 1000 ETF4642876222271,072SH DFND1001,072
ISHARES TRRUS 1000 GRW ETF464287614237984SH DFND100984
ISHARES TRRUS TP200 GR ETF4642894381,36210,234SH DFND10010,234
ISHARES TRRUSSELL 2000 ETF4642876557193,667SH DFND1003,667
ISHARES TRS&P 500 VAL ETF4642874086244,875SH DFND1004,875
ISHARES TRSP SMCP600VL ETF4642878797999,825SH DFND1009,825
ISHARES TRTIPS BD ETF46428717612,968101,590SH DFND100101,590
ISHARES TRU.S. MED DVC ETF4642888103341,020SH DFND1001,020
ISHARES TRUS AER DEF ETF4642887604104,330SH DFND1004,330
ISHARES TRUS TREAS BD ETF46429B2677,518275,999SH DFND100275,999
ISHARES TRUSD INV GRDE ETF46428862020,634332,973SH DFND100332,973
J P MORGAN EXCHANGE-TRADED FULTRA SHRT INC46641Q8374829,489SH DFND1009,489
JOHNSON & JOHNSONCOM4781601041,0936,947SH DFND1006,947
JPMORGAN CHASE & COCOM46625H1001,43811,319SH DFND10011,319
KKR & CO INCCOM48251W1043889,590SH DFND1009,590
L3HARRIS TECHNOLOGIES INCCOM5024311098144,304SH DFND1004,304
LILLY ELI & COCOM5324571081,2657,493SH DFND1007,493
LOCKHEED MARTIN CORPCOM5398301098442,379SH DFND1002,379
LOWES COS INCCOM5486611075163,212SH DFND1003,212
MAGELLAN MIDSTREAM PRTNRS LPCOM UNIT RP LP5590801063778,890SH DFND1008,890
MCCORMICK & CO INCCOM NON VTG5797802062312,414SH DFND1002,414
MCDONALDS CORPCOM5801351012,0729,655SH DFND1009,655
MICROSOFT CORPCOM5949181044,68821,076SH DFND10021,076
NIKE INCCL B6541061035213,682SH DFND1003,682
NVIDIA CORPORATIONCOM67066G104257492SH DFND100492
ONE GAS INCCOM68235P1087319,524SH DFND1009,524
ONEOK INC NEWCOM6826801031,52439,700SH DFND10039,700
PACER FDS TRTRENDP US LAR CP69374H1052397,307SH DFND1007,307
PAYCHEX INCCOM7043261073683,946SH DFND1003,946
PAYPAL HLDGS INCCOM70450Y1033291,403SH DFND1001,403
PEPSICO INCCOM7134481081,0136,833SH DFND1006,833
PFIZER INCCOM7170811032005,430SH DFND1005,430
PHILLIPS 66COM7185461044306,141SH DFND1006,141
PIMCO ETF TRACTIVE BD ETF72201R7751,16210,269SH DFND10010,269
PIMCO ETF TRENHAN SHRT MA AC72201R8335295,181SH DFND1005,181
PIMCO ETF TRINTER MUN BD ACT72201R8662674,711SH DFND1004,711
PIMCO ETF TRSHTRM MUN BD ACT72201R87451510,013SH DFND10010,013
PINNACLE FINL PARTNERS INCCOM72346Q1042103,268SH DFND1003,268
PROCTER AND GAMBLE COCOM7427181091,1478,240SH DFND1008,240
QUALCOMM INCCOM7475251031,4259,355SH DFND1009,355
RAYTHEON TECHNOLOGIES CORPCOM75513E1013084,307SH DFND1004,307
S&P GLOBAL INCCOM78409V104285867SH DFND100867
SCHWAB STRATEGIC TRINTRM TRM TRES8085248545489,405SH DFND1009,405
SCHWAB STRATEGIC TRSCHWAB FDT US SC8085247637,426173,013SH DFND100173,013
SCHWAB STRATEGIC TRSCHWB FDT EMK LG80852473065523,182SH DFND10023,182
SCHWAB STRATEGIC TRSCHWB FDT INT LG8085247551,19740,892SH DFND10040,892
SCHWAB STRATEGIC TRSCHWB FDT INT SC80852474898828,407SH DFND10028,407
SCHWAB STRATEGIC TRUS AGGREGATE B8085248391,37024,443SH DFND10024,443
SCHWAB STRATEGIC TRUS BRD MKT ETF8085241022192,410SH DFND1002,410
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243001,63712,749SH DFND10012,749
SCHWAB STRATEGIC TRUS MID-CAP ETF8085245084366,402SH DFND1006,402
SEAGEN INCCOM81181C1042151,225SH DFND1001,225
SELECT SECTOR SPDR TRCOMMUNICATION81369Y8523965,865SH DFND1005,865
SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4071,0206,345SH DFND1006,345
SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y2094,61940,720SH DFND10040,720
SELECT SECTOR SPDR TRTECHNOLOGY81369Y8033,86629,733SH DFND10029,733
SERVICENOW INCCOM81762P102479870SH DFND100870
SPDR GOLD TRGOLD SHS78463V1078864,965SH DFND1004,965
SPDR S&P 500 ETF TRTR UNIT78462F1038,09421,648SH DFND10021,648
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y107286680SH DFND100680
SPDR SER TRBLMBRG BRC CNVRT78464A3594755,734SH DFND1005,734
SPDR SER TRBLOMBERG BRC INV78468R20019,896650,394SH DFND100650,394
SPDR SER TRNUVEEN BLMBRG SR78468R7398,341167,521SH DFND100167,521
SPDR SER TRSSGA US SMAL ETF78468R8878468,839SH DFND1008,839
STARBUCKS CORPCOM8552441094864,546SH DFND1004,546
THERMO FISHER SCIENTIFIC INCCOM8835561026461,387SH DFND1001,387
TITAN MED INCCOM NEW88830X819171100,000SH DFND100100,000
UNION PAC CORPCOM9078181086423,082SH DFND1003,082
UNITED PARCEL SERVICE INCCL B9113121067044,182SH DFND1004,182
UNITEDHEALTH GROUP INCCOM91324P1025981,706SH DFND1001,706
VANGUARD BD INDEX FDSSHORT TRM BOND9219378272713,271SH DFND1003,271
VANGUARD BD INDEX FDSTOTAL BND MRKT92193783534,568391,977SH DFND100391,977
VANGUARD CHARLOTTE FDSINTL BD IDX ETF92203J40743,395741,157SH DFND100741,157
VANGUARD INDEX FDSMCAP GR IDXVIP9229085389994,710SH DFND1004,710
VANGUARD INDEX FDSMCAP VL IDXVIP9229085124293,608SH DFND1003,608
VANGUARD INDEX FDSSM CP VAL ETF9229086111,56210,983SH DFND10010,983
VANGUARD INDEX FDSTOTAL STK MKT9229087692841,460SH DFND1001,460
VANGUARD INDEX FDSVALUE ETF9229087444,05234,060SH DFND10034,060
VANGUARD MALVERN FDSSTRM INFPROIDX92202080524,769484,715SH DFND100484,715
VANGUARD MUN BD FDSTAX EXEMPT BD92290774612,497226,427SH DFND100226,427
VANGUARD SCOTTSDALE FDSINTER TERM TREAS92206C70614,449208,144SH DFND100208,144
VANGUARD SCOTTSDALE FDSINT-TERM CORP92206C87024,825255,561SH DFND100255,561
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C4091,05712,700SH DFND10012,700
VANGUARD SPECIALIZED FUNDSDIV APP ETF9219088443,93627,882SH DFND10027,882
VANGUARD WHITEHALL FDSEMERG MKT BD ETF9219468851,66120,188SH DFND10020,188
VANGUARD WHITEHALL FDSHIGH DIV YLD9219464066687,302SH DFND1007,302
VERIZON COMMUNICATIONS INCCOM92343V1041,11819,023SH DFND10019,023
VISA INCCOM CL A92826C8395152,354SH DFND1002,354
WALMART INCCOM9311421034172,894SH DFND1002,894
WELLS FARGO CO NEWCOM94974610133411,063SH DFND10011,063
WISDOMTREE TREMG MKTS SMCAP97717W2812936,144SH DFND1006,144
WISDOMTREE TRGLB US QTLY DIV97717W8445106,699SH DFND1006,699
WISDOMTREE TRUS QTLY DIV GRT97717X6692304,264SH DFND1004,264